The North Dakota Tourism Division uses research to strategically analyze visitor activity, interest, market share, target markets, advertising effectiveness (ROI) and more. Internal efforts are complemented by national and international research provided by the U.S. Travel Association and contracted vendors.

Click here for the 2010 At-A-Glance - Tourism by the numbers worksheet.

The documents below are in portable document format (PDF) which requires free Adobe Acrobat software to open. Click here to get the latest version of Adobe Reader.

Visitation

• These documents contain statistics on the number and activities of domestic visitors to North Dakota in the 2008 travel year. (Research: Longwoods International) 
  • Domestic Visitor Study - Click here for the complete report.
  • Domestic Visitor Expenditures - Click here for the complete report.
  • East Region Visitors - Click here for the complete report.
  • Central Region Visitors - Click here for the complete report. 
  • West Region Visitors - Click here for the complete report.

Canadian Travel to ND

• This document contains statistics on the number of Canadian visitors to North Dakota in the 2008 travel year.  (Researchers:  Statistics Canada and Longwoods International) Click here for the complete report.

North Dakota's Economic Base

• This document provides the most current estimates of North Dakota's economic base for 1990-2008. It reflects the impact of the five major contributors to North Dakota's economy by activities that bring money into the state through the sale of goods or services by out-of-state markets. (Researcher: North Dakota State University) (Researcher:  North Dakota State University) Click here for the complete report.

Tourism Satellite Account

• This document is a detailed measure of tourism in North Dakota, taking into account visitor spending in core tourism – entertainment, dining, retail, transportation and accommodations - and the impact on additional industries, including construction and real estate. The methodology includes 2008 tax data, information from the U.S. Census Bureau, Smith Travel Research, the U.S. Department of Commerce and others. It tracks only those visitors who travel 50-miles or further to North Dakota and/or have an overnight stay. It also includes North Dakotans who travel 50-miles or further and/or have an overnight stay. (Researcher: IHS Global Insight) Click here for the complete report.

Return on Investment

• This document shows the return North Dakota received from Tourism advertising in 2007.  (Researcher:  Longwoods International) Click here for the report.