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Research


The North Dakota Tourism Division provides industry partners with a wide range of tourism-related research, including visitor profiles, the state’s economic base, the impact of tourism on the state and counties, and the return on investment (ROI) for the Division’s advertising and marketing campaigns.


Click here for the 2009 At-A-Glance - Tourism by the numbers worksheet.

The documents below are in portable document format (PDF) which requires free Adobe Acrobat software to open. Click here to get the latest version of Adobe Reader.



Visitation

  • These documents contain statistics on the number of domestic visitors to North Dakota in the 2006 travel year.  (Researcher:  Longwoods International)


Canadian Travel to ND

  • This document contains statistics on the number of Canadian visitors to North Dakota in the 2006 travel year.  (Researchers:  Statistics Canada and Longwoods International) Click here for the complete report.


    North Dakota’s Economic Base

    • This document provides the most current estimates of North Dakota’s economic base for 2007.  It is comprised of the activities that bring money into the state through the sale of goods or services to out-of-state-markets.  (Researcher:  North Dakota State University) Click here for the complete report.


      Tourism Satellite Account

      • This document is a detailed measure of tourism in North Dakota, taking into account visitor spending in core tourism and the impact in additional industries, including lodging, retail, dining, construction and many others.  The methodology includes 2006 tax data, information from the US Census Bureau, Smith Travel Research, the US Department of Commerce, and others.  It tracks only those visitors who travel 50-miles or further to North Dakota, and/or have an overnight stay.  It also includes North Dakotans who travel 50-miles or further, and/or have an overnight stay.  (Researcher:  Global Insight) Click here for the complete report.


        Return on Investment

        • This document shows the return North Dakota received from Tourism advertising in 2007.  (Researcher:  Longwoods International) Click here for the report.