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North Dakota Tourism Media Plan
Thanks for your commitment to working together to market North Dakota. Our mission at the North Dakota Department of Commerce Tourism Division is to bring visitors and their dollars to the State of North Dakota. Over the past several years, we have been building the LEGENDARY brand, focusing on North Dakota’s rich culture and history, scenic beauty and fun things to see and do. Last year we also expanded our border/city strategy, focusing on the unique events, dining and shopping that attracts weekend visitors. Our research and results focus continues to guide our creative decisions, and our return on investment continues to show significant economic returns to the state. This media plan includes information on our program areas and the partnership opportunities offered to our stakeholders. Each of our professionals is available to answer questions, assist partners, and work to fulfill the mission of the Tourism Division.
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Additional Related Information
Documents
2010 Media Plan
File Size: 819.75 kb
2010 will bring a new twist on "I am Legendary," again furthering the emotional connection to interest even more potential visitors in a North Dakota vacation … or two or three. In addition to new creative in television, print and radio, tourism will also use new media to get the word out to more people. Changes in this year's plan include an increased presence in Canada, new print publications, added fall television, more geo-targeted on-line advertising and increased integration with PR- social media to push our niche markets. We also have several new cooperative advertising options to help your ad dollars go further.
2010 Cooperative Plan
File Size: 4223.56 kb
The North Dakota Department of Commerce Tourism Division is pleased to present a wide variety of cooperative advertising opportunities to its partners across the state for 2010. North Dakota Tourism's goal is to create a cooperative program that is accessible and cost-effective for industry partners to take advantage.
2009 Media Plan
File Size: 501.21 kb
The Legendary brand keeps evolving and helping us carve out an image for North Dakota. With the 2008 evolution to the "I am Legendary" theme, we were able to convey our message in a more personal and empowering way. The early numbers show that in spite of a difficult economy and staggering gas prices, visitation to North Dakota and visitor spending increased again - validating our strategy and creative messaging.
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